Interlaken Tourismus promotes sustainable tourism development and actively supports culture and nature in the Holiday Region Interlaken. The focus is on attractive experiences for guests who bring economic benefits to the region and are environmentally conscious and socially responsible. The Tourismus-Organisation Interlaken also supports measures aimed at improving quality of life for the people who live in the region.
The Holiday Region Interlaken’s wonderful natural and cultivated landscape is a unique asset worth preserving. Interlaken Tourismus is committed to sustainable tourism development. The enhancement of cultural and natural experiences and deals available to guests to the region is key. Active support is given to effective, environmentally-friendly measures that enhance quality of life for guests and the people who live in the region. The Tourismus-Organisation Interlaken works passionately to preserve the region’s natural value and traditions.
Promoting environmentally-friendly mobility: Guest pass that can be used as a ticket for the local bus, Ski shuttle connected directly to the Jungfrau ski region
Active contribution to the maintenance of natural and cultivated landscapes: Financial, staff and ideational support for the annual “Kulturlandschaftspreis” (Cultivated Landscape Prize)
Consistent use of packaging return systems and deposit schemes at large events
Staff sustainability programme to promote health, resource conservation and emissions reduction, e.g campaigns like “bike to work” and “We Act Challenge”
Promoting tourism awareness among the local population, e.g. by running intercultural workshops
Preserving the region’s natural value and traditions: Festivals of folk culture
Interlaken Tourismus has been using 100% green electricity for many years
Compensation for unavoidable emissions from the myclimate foundation
Our professional service, friendly welcome and exceptional quality guarantees our guests an unforgettable holiday. Where appropriate and commercially viable, Interlaken Tourismus gives priority to environmentally-friendly transport options, activities and events. Shrewd use of resources and a continuous reduction in energy use are key pillars of the company’s corporate culture.
In 2003, the Interlaken commune was awarded the “Energy City” label—the first commune to receive it in the Bernese Oberland. As a world-famous tourist destination, Interlaken acts as a leader in local energy policy.
The “Sustainable Tourism Guidelines” provide support for the development, implementation and marketing of sustainable tourism options. The guidelines were developed as part of an Innotour project involving Interlaken Tourismus, other Swiss destinations and the Lucerne University of Applied Sciences and Arts.
Further tips for responsible travellers are available in the “Tips for a responsible traveller” brochure published by the World Tourism Organization (UNWTO).
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